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The Golden Week of the 11th lunar New Year has ended, and the 2023 National Day film festival has officially come to an end. The film market has finally ended with a total box office of 2.734 billion yuan, 83% higher than the same period last year, and a total number of viewers exceeding 65.114 million, an increase of 80% year-on-year. On October 7th, Cat's Eye Research Institute and Weibo Film released the "2023 National Day Film Data Insight Report" (hereinafter referred to as the "Report"), sharing multiple insights into the film market. In addition to the total box office and number of viewers, multiple National Day films this year have broken historical records. From its release date to October 6th, 'As Hard as a Rock' achieved a total box office revenue of 935 million yuan and won multiple championships in the 2023 National Day box office, including film history, National Day suspense, and crime films; Former 4: Early Marriage "won the box office championship and other places in the 2023 domestic romance film; Volunteer Army: Heroes Attack won the box office champion of film and television Mid-Autumn Festival war and historical films; The film "Wang Wang Team's Great Achievements and Great Adventures" won the box office championship for imported films on National Day. Since the 2023 Spring Festival season, a large amount of suppressed demand on the supply and production sides has been released, and the domestic film market has continued to recover. Industry insiders and the outside world generally have high expectations for this year's National Day season. Although the total box office has not continued the popularity of the summer season season, the overall performance of this year's National Day season is still commendable. The performance of this National Day film festival reflects that there is still significant room for exploration in the Chinese film market. The public's willingness to watch movies continues to rebound, with a total box office of 2.734 billion yuan for the National Day holiday season In terms of box office, the film market has shown an overall trend of stable but rising. As the first golden week since the recovery of the film market, during the 2023 National Day holiday, the demand for public viewing continued to be released, driving a stable trend in film box office. According to the report, the total box office of the National Day holiday season in 2023 reached 2.734 billion yuan, a jump of 83% compared to 2022. Since October 1st, it has reached the highest box office in the scheduled period, and the daily box office will be released in a balanced manner. Compared to previous years, this year's National Day audience is more inclined to make decisions on the day of the film viewing. The Report shows that the proportion of ticket sales on the day of National Day in 2023 is generally higher than that on the day of National Day in 2021. Since the fourth day of the holiday, the proportion of ticket sales on the day of 2021 has remained stable, while the data in 2023 has been rising all the way. Behind the steady development of box office, the proportion of ticket purchases by audiences from different regions and the sinking market box office have become the highlights of this year's National Day holiday season. According to the report, the proportion of visitors purchasing tickets from different locations during the National Day holiday season in 2023 has increased compared to 2021, which is closely related to the outbreak of the tourism market and the release of public travel willingness. At the same time, starting from the second day of the holiday, box office in first tier cities showed a downward trend, while third tier and below cities drove the subsequent market up for two consecutive days. Coyote Halloween Ends man of steel Mommie Dearest Akron The stable trend of box office for this year's National Day holiday season reflects that the domestic film market is still recovering, the audience's willingness to watch movies continues to rise, and the basic box office situation remains stable. The impact of factors such as pre-sales also reflects that there is still room for expansion in the film market, which provides more exploration directions for film practitioners. It is worth mentioning that during this National Day holiday, the Cat's Eye Professional Edition "Cloud Private Store" has been upgraded to "worry free cloud private store". 
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